Birth rate hits a record low as policy and costs fall far apart

Hong Kong middle-class families aged 25–40 who are planning to have children or already have a child aged 0–3.

Core scenario: they want to know the real average spend on education, medical care and interest classes, but can only piece it together from word-of-mouth in private groups or sales pitches, with no neutral benchmark to compare against.

Hong Kong's fertility rate fell to 0.8 in 2025, government subsidies barely scratch the surface, and public anxiety over childcare costs is at its peak.

Discussions like 'how much does it cost to raise a kid?' come up constantly on Threads and in Facebook groups, but no one has ever pulled the answers together systematically.

Existing options include: government subsidy pages (no comparison), quotes from private service providers (biased), and scattered forum discussions (hard to search).

The clearest gap: an open, neutral, anonymously verifiable childcare-spending comparison table.

Hong Kong is small and densely populated, and its childcare cost structure is relatively uniform (clear categories such as rent, kindergarten and interest classes).

The local market of around 30,000 newborns a year is enough to sustain a vertical content site, while overseas players won't enter a market this small.

Free at first; the goal is to introduce category sponsorships once monthly active users reach 10,000 (HKD 2,000–5,000 per category per month).

Assuming a 0.5% sponsorship conversion rate, monthly revenue would be HKD 10,000–25,000, and 10,000 monthly actives are needed to break even (with zero fixed costs).

Daily operations: spend 15 minutes reviewing the day's submissions (checking for obvious junk entries) and 15 minutes replying to group comments.

Handled single-handedly by the founder for the first six months.

Main type of support dispute: users feeling the data is inaccurate (showing the sample size usually defuses this).

SLA: reply to all enquiries within 48 hours.