Choose the plan that suits you
All in one place.
Sign up free first · No credit card required
Sign up free to unlock more pain points and features
- Fully analysed pain points 6 → 12
- Market pain points 20 → 50
- Generate 1 full business plan free each month (guests can only view the demo version)
- Save pain points to your personal list and receive a weekly email pick plus a founder's note
Free
- Browse 12 fully analysed Pro pain points plus 50 market pain points
- Generate 1 personalised business plan free each month (with product prototype and action plan)
- Public content is delayed by at least 2 months (the latest month is Pro-only)
- A weekly email pick of 1 pain point plus a founder's note
- Save up to 5 pain points to build your personal list
Pro Monthly
Prefer to try month by month — flexible, no commitment.
Renews automatically each month; cancel anytime, no long-term contract.
- Unlock every pain point, updated instantly with zero delay
- Full market analysis plus real-discussion sentiment analysis
- 50 personalised business plans each month
- Instant Q&A with the AI business consultant
Pro Annual
Save 20%Pay for the whole year upfront — the best value.
Billed annually at HKD 1,612 (20% off the monthly rate). HKD 2,016
Renews automatically each year; you can cancel the next year's renewal at any time.
- Unlock every pain point, updated instantly with zero delay
- Full market analysis plus real-discussion sentiment analysis
- 50 personalised business plans each month
- Instant Q&A with the AI business consultant
Full Pro membership features
Monthly and annual plans both include all of the features below.
- Unlock the full database of 668 pain points
- Get the latest pain points instantly (about 2 months ahead of the free version)
- View the full market analysis card for every pain point (9 in-depth insights)
- Real-discussion sentiment analysis (high-frequency concepts, topic clusters, sentiment distribution)
- Generate 50 personalised business plans each month (tailored to your budget and skills)
- Includes a product prototype preview and AI build prompts to guide you step by step to an MVP
- Unlimited business plan PDF downloads (both concise and in-depth versions)
- Instant Q&A with the AI business consultant (300 messages a month, covering plan follow-ups and startup advice)
- Save the pain points you like and track each idea's progress with action lists, milestones and notes
Start free · No credit card required · Monthly plan: cancel anytime, no long-term contract
Payments are securely processed by Stripe. The monthly plan can be cancelled anytime with no long-term contract; the annual plan is prepaid for one year. For details, please see our Subscription and Refund Policy. For B2B quarterly report enquiries, please contact us.