- • Pain Severity: how strongly users are troubled by this problem
- • Discussion Intensity: how actively this pain point is repeatedly discussed
- • Market Gap: the gap that existing solutions fail to address
Pain Point
A Hong Kong user built their own supermarket price-comparison website, pulling together the Consumer Council's open data to offer 90-day price tracking; online communities promptly noted that while similar apps have long existed, their user experience and update frequency still fall short of everyday needs. Many households doing routine grocery shopping report that single-item prices at the major chains swing from day to day, different pack sizes are hard to compare on the spot, and there's no neutral tool to calculate the relative value of own-brand versus branded goods; existing free apps have dated interfaces or heavy ads.
The Consumer Council's 'Online Price Watch' provides raw open data but no extended features like visual integration, user alerts or basket comparison; supermarket groups' price movements are likewise scattered across their own apps and loyalty schemes, so public and private resources never form a complete consumer-facing tool. This patchwork of data and tools means persistent information asymmetry in everyday shopping — ordinary families can only spot deals through experience or community tips, and local retail bargaining power is chronically constrained by how information is presented rather than by actual choice.
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Observation Record (Pro)
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